Florence McCall Photography - Blog

Flo McCall Photography Flo McCall Photography

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I am celebrating 27 years of photographing the families, kids, high school seniors, athletes, business people and artists of Jackson Hole, Wyoming. I specialize in showcasing the love and joy of my subjects in beautiful wall portraits. As a mom of two amazing kids (Tanner, 18 and Anabel, 14) I have an eye for capturing beautiful family moments.

20 Years!
20 Years!
One of the best things about photographing families is creating art with returning clients, year after year! Flo has worked with this family for 20 years, since the day of the couple’s wedding. The more a family is in front of Flo’s camera, the more comfortable they become and the...
Styled In The Studio
Styled In The Studio
Flo is psyched to create dynamic images and feels passionate about working with dramatic light and fashion styling in the studio. These shots of Mika challenged Flo to shift into artistic and commercial mindsets. Flo met Mika when she came in for a headshot photoshoot, and her stunning eyes...
Schoenherr Family
Schoenherr Family
It’s already mid-August, wow! Flo is busy with processing summer photoshoots and booking portrait sessions before all the kids go back to school. Here is a family that she captured earlier this summer, the Schoenherrs. Their first time working with Flo, this fun group opened up about their...
Custom Album: Wild And Western
Custom Album: Wild And Western
This New York family had so much fun frolicking in front of the Tetons! Flo and the team really love the western style that all the kids had. The earth tones match nicely, and the different patterns and accessories are all similar thematically, drawing the eye to the subjects. This family...
The Ballard Family Through The Years
The Ballard Family Through The Years
Flo loves capturing beautiful families year by year. Returning clients are fun to connect and build rapport with, and each year presents an opportunity to try new locations, outfits, and photo concept. Of course, the best part is watching kids grow up and hearing about new life adventures! The...
Wardrobe Wins–Pretty In Pastel
Wardrobe Wins–Pretty In Pastel
This gorgeous family wore the most picture-perfect outfits, so much so that they are the new faces of our wardrobe example on our new website! Outfits, colors, accessories, and shoes are a very important part of a photo session. Unfortunately, clashing tones, unflattering pieces of clothing, and...
Cardoza Family
Cardoza Family
Happy Holidays everybody! It is nice to check in again since we last posted.  At the onset of Covid-19, Flo thought business would halt.  Thankfully, the opposite was true and Florence McCall’s summer 2020 was busier than ever.    Families still wanted their...
Lockdown Time, Turned Creative Time
Lockdown Time, Turned Creative Time
These past few months were more of a challenge then we ever could have expected!  Scary, weird and endless.  But it was a time for me that I created, learned, listen and thought about the directions I wanted to head in…I had my kids and a close neighbor who I spent some time to...
Favorites From Last Season Of Family Portraits
Favorites From Last Season Of Family Portraits
I decided to post my last summer, fall and spring favorite family portraits, there are a lot, so please scroll down to the bottom to see them all.  When producing a sessions, I made sure to take the time to talk with the client about location, clothing, time of day and what they wanted to...
Making Professionals Shine
Making Professionals Shine
Flo works with all sorts of professionals in the community. The Realty Group JH reached out to Flo to get some updated photos taken for their website and for the newspaper, and Flo delivered images that were high quality and full of personal flare in order to best represent the professionals as...
Photographing Passions Through Portraits
Photographing Passions Through Portraits
Senior portraits are always a wonderful moment for young people to highlight not only the wonderful occasion of graduating, but also give them a chance to capture their passions in a personal way that commemorates who they are as well as what they do. Flo has seen so many seniors during their...
Working With Generations
Working With Generations
It’s always so special for Flo to get to watch families return to her year after year. She has seen so many kids grow up, families getting bigger, and she’s gotten to celebrate such great moments such as graduations and alike. The Childress family has been working with Flo since...
Autumn Is A Great Time For Portraits
Autumn Is A Great Time For Portraits
Autumn is upon us!  The days are shorter and the sun is lower on the horizon which makes the light gorgeous and easy to work with, so it’s a beautiful time for photos.  Life has slowed down a bit from the crazy summer, now is the time to fit these photo sessions in. This is one...
Success At Spring Creek
Success At Spring Creek
Spring Creek is one of Flo’s favorite views! She uses it a lot during the summer, and she’s been enjoying the gorgeous, soft light she’s been able to work with over the past few sessions. This family photoshoot was so laid-back and fun–little Will made it a good time with...
Our Friend, Backlight!
Our Friend, Backlight!
Working with backlight is a skill that is key to strong portrait photography. Flo knows her way around beautiful summer sunsets, and she is always keen on placing her subjects in front of the gorgeous glow in order to make art out of her portraits. Using a reflector to compliment the backlight,...

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